So you’re running a crowdfunding campaign (through Kickstarter, Indiegogo, ICO, etc.) and at some point, you need to spread your message to the masses. The message is packed into a press release and ready to be shipped to the keepers of the informational channels: bloggers, vloggers, media channels and news websites. The problem is that the media space is over saturated and your message might a) be lost among other applications received daily by the informational gate-keepers b) be not well-constructed due to the lack of emotional investment of the authors c) be too expensive to afford.
While this guide may not be a panacea to the existing informational pollution it offers a comprehensive strategy towards building your Media Networking Capital.